About Trends
Research is a way of ensure that all members of the organization are empowered with timely, relevant, and actionable market insights. By enabling stakeholders to make informed decisions based on current trends, technologies, and competitors, companies can stay ahead of the curve, align internal efforts with external market dynamics, and foster innovation. This ultimately supports business growth, strategic alignment, and sustainable decision-making across the entire organization.
As part of our research capabilities, Trend focuses specifically on surfacing the latest developments within a given industry. Whether you're tracking shifts in customer behaviour, the emergence of a new technology, or competitor innovation, the Trend feature helps you identify and organize these signals efficiently.
With Jen, you can now:
-
Search for current trends across industries
-
Collect and explore insights from a wide range of sources
-
Save your findings as a reusable and evolving Trend Project
- View and add Topics
What Does a Trend Project Include?
Each trend search in Jen pulls in a variety of external intelligence sources, such as:
-
News articles reporting on current events and market shifts
-
Patents that signal technological advancements
-
Innovation projects or initiatives from industry players
-
And more sources relevant to the trend context
These insights can be reviewed, refined, and expanded over time — making trend projects a living resource that supports ongoing discovery and iteration.
Trends Roles
Research Admin: can change roles and manage research level settings
Analyst: Users added by a Site admin or Research admin to perform Research, Experts & Trends searches on Jen.
- Select Analyst from the header
- Select the Settings tab
- Switch between the Admins and Analyst tab depending what type of role you want to add
- Select Add user and enter the email address of the user you wish to assign to the role. then click Add Analyst/Admin to confirm.
- Click the
icon if you wish to remove users.
About Topics
The Research section displays a list of folders representing default topics. These folders are visible to all full contributors and cannot be renamed or deleted. Using Topics you can organise and access publications papers and research insights.
Admins and Analysts can create a custom-named folder, which is then added to their list of folders. These can then be renamed or deleted by the user.
How to add a new Topic
-
Navigate to Research in the site header
- Select Add New Topic from the right hand side
- Enter Title and Description for the Topic
- Select Add topic
Adding papers to Topics
After performing research searches on Jen, Analysts can then choose to save the papers to Topics. There are options to Save all or save individual papers and then select which Topic to save them against.
Who can do this? Full Contributors can view the Research page and see Topics folders.
Admins and Analysts can add new Topic folders, perform research searches and save the findings to Topics.