About Trends
Research is a way of ensure that all members of the organization are empowered with timely, relevant, and actionable market insights. By enabling stakeholders to make informed decisions based on current trends, technologies, and competitors, companies can stay ahead of the curve, align internal efforts with external market dynamics, and foster innovation. This ultimately supports business growth, strategic alignment, and sustainable decision-making across the entire organization.
As part of our research capabilities, Trend focuses specifically on surfacing the latest developments within a given industry. Whether you're tracking shifts in customer behaviour, the emergence of a new technology, or competitor innovation, the Trend feature helps you identify and organize these signals efficiently.
With Jen, you can now:
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Search for current trends across industries
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Collect and explore insights from a wide range of sources
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Save your findings as a reusable and evolving Trend Project
What Does a Trend Project Include?
Each trend search in Jen pulls in a variety of external intelligence sources, such as:
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News articles reporting on current events and market shifts
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Patents that signal technological advancements
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Innovation projects or initiatives from industry players
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And more sources relevant to the trend context
These insights can be reviewed, refined, and expanded over time — making trend projects a living resource that supports ongoing discovery and iteration.
Trends Roles
Research Admin: can change roles and manage research level settings
Researcher: Users added by a Site admin or Research admin to perform Research, Experts & Trends searches on Jen.
- Select Research from the header
- Select the Settings tab
- Switch between the Admins and Research tab depending what type of role you want to add
- Select Add user and enter the email address of the user you wish to assign to the role. then click Add Researcher/Admin to confirm.
- Click the
icon if you wish to remove users.
