An Ideation Challenge is a global brainstorm for producing a breakthrough idea. This could include ideas for a new product line, creative solutions to technical problems, a new commercial application for a current product, or even a viral marketing idea for recruiting new customers. Ideation Challenges guarantee that at least one Solver will win an award. Additionally, the posting period is typically shorter than with other Challenge types, resulting in quicker time-to-solution. Ideation Challenges involve intellectual property (IP) licensing; a Solver grants the Seeker a non-exclusive license to use any IP upon submission.